10% of Love and Pride’s revenue is donated to non-profit organizations that support marriage equality and civil rights to create a truly diverse and tolerant society.
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The WAC’s slogan for their work is "Stop AIDS: Keep the Promise". This is an appeal to governments, policy makers and regional health authorities to ensure that they meet the many targets that have been set in the fight against HIV and AIDS, and especially the promise of universal access to HIV treatment, care, support and prevention services by 2010. This campaign will run until 2010, with a related theme chosen for World AIDS Day each year.